The WordBirds Podcast with Chris Willis
Words build relationships, ignite interests, and power epic journeys in the business world.
Why it matters: Effective communication is like the secret sauce for strengthening brands, reinforcing viewpoints, and generating revenue. It's about savoring quality and making an impact with every word.
- Words are the magical glue between your business and your customers, capturing interest and driving action.
- Great communication opens doors to opportunities and builds stronger connections.
The big picture: Tune into each episode of WordBirds podcast where we shine a light on the power of impactful messaging, featuring executives, experts, and thought leaders.
- Discover the art of personalization and the need for standout, engaging messaging.
- Learn how to sprinkle some magic into your communication, engaging employees and attracting loyal customers.
What’s next: This season, we're taking a deep dive into corporate communications with insights from CCOs and communication leaders.
- Get the lowdown on strategies to elevate communications and position pros as strategic partners.
- Host Chris Willis, Axios HQ’s Chief Marketing Officer, and his guests share valuable tips on reigniting your impact with fun, actionable discussions.
Podcasting since 2022 • 77 episodes
The WordBirds Podcast with Chris Willis
Latest Episodes
Frontline Comms: Your Unfair Advantage or Your Silent Killer
The people closest to your customers are often the last to know what’s happening inside your business and it’s costing you.In this episode, Chris Willis sits down with Victoria Dew, CEO of Dewpoint Communications and author...
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Season 7
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Episode 6
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26:17
Make It Land: How Product Is Communications
Big idea: Product and comms are converging—fast.Why listen: Paperflite’s CPO Yega Kumarappan shows how to move from “we shipped the message” to “it landed,” using data, plain English, and AI (as a partner, not a pr...
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Season 7
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Episode 5
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26:17
Communication as a Force Multiplier: Inside Capital Rx’s Growth Strategy
The big picture: This episode gives you something rare: the comms strategy and the CEO’s take on its impact.Why it matters: Michael Passanante at Capital Rx is proving that in a long sales cycle, communicat...
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Season 7
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Episode 4
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28:15
Unreplicatable: How Internal Comms Can Survive (and Thrive) in the Age of AI
The big picture: AI is already better at writing, summarizing, and mimicking tone. So what does that mean for internal comms?Why it matters: If your value is built on turning chaos into copy, you’re replaceable. But...
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Season 7
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Episode 3
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26:17
The Trust Fix: Why Better Communication Is the Only Way Forward
Trust in leadership is broken. But it’s not just a leadership crisis. It’s a communication failure.In this episode, Forbes journalist Julia Korn joins Chris to unpack her viral piece on the erosion of employee trust in to...
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Season 7
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Episode 2
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23:20