The WordBirds Podcast with Chris Willis

Make It Land: How Product Is Communications

Chris Willis Season 7 Episode 5

Big idea: Product and comms are converging—fast.

Why listen: Paperflite’s CPO Yega Kumarappan shows how to move from “we shipped the message” to “it landed,” using data, plain English, and AI (as a partner, not a press release machine).

You’ll learn:

  •  How to turn 30-minute content into 5-minute winners
  •  The one doc that keeps Sales/Marketing/Support on the same story
  •  Guardrails for AI so you keep nuance + product “soul”
  •  Why PLG fails without built-in communication