The WordBirds Podcast with Chris Willis
Words build relationships, ignite interests, and power epic journeys in the business world.
Why it matters: Effective communication is like the secret sauce for strengthening brands, reinforcing viewpoints, and generating revenue. It's about savoring quality and making an impact with every word.
- Words are the magical glue between your business and your customers, capturing interest and driving action.
- Great communication opens doors to opportunities and builds stronger connections.
The big picture: Tune into each episode of WordBirds podcast where we shine a light on the power of impactful messaging, featuring executives, experts, and thought leaders.
- Discover the art of personalization and the need for standout, engaging messaging.
- Learn how to sprinkle some magic into your communication, engaging employees and attracting loyal customers.
What’s next: This season, we're taking a deep dive into corporate communications with insights from CCOs and communication leaders.
- Get the lowdown on strategies to elevate communications and position pros as strategic partners.
- Host Chris Willis, Axios HQ’s Chief Marketing Officer, and his guests share valuable tips on reigniting your impact with fun, actionable discussions.
Podcasting since 2022 • 62 episodes
The WordBirds Podcast with Chris Willis
Latest Episodes
Engagement Redefined: Moving Beyond Clicks to Real Alignment
What’s engagement, really?In this episode of WordBirds, Doreen Maciak from Takeda challenges the buzzword “engagement” and dives into what it truly means.Why it matters: Engagement isn’t just about clicks and opens...
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Season 6
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Episode 12
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29:58
Cutting Through the Buzz: How Plain English Drives Real Communication Impact
Cut the jargon. Boost the clarity.Jolene Peixoto, Relex Solutions’ anti-marketing comms leader, joins WordBirds to challenge buzzwords and embrace plain English messaging.Why it matters: Clear, concise commu...
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Season 6
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Episode 11
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26:51
AI Takes the Mic: Key Insights From the First Half of Season 6
This special episode brings you the top insights from WordBirds Season 6, hosted by AI voices Lance and Audrina (from NotebookLM).Why it matters: This AI-powered and hosted recap dives into must-hear lessons on intentiona...
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Season 6
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Episode 10
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20:19
From Tactics to Strategic Influence: How Communicators Can Drive Real Business Impact
Why it matters: Communicators often get stuck in tactical roles, but real value comes from strategic influence. In this episode, Bronagh Hanley, Partner & CCO at Preface Global, shares how she built influence at companies like Netfli...
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Season 6
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Episode 9
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24:11
Measuring the Impact: Why Internal Comms Needs Hard Data to Thrive
In this episode (part 2 of 2), we talk with Joanna Parsons about the power of measurement in internal communications. Joanna, author of Innovative Internal Communications, explains why many comms teams avoid measurement, how to ...
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Season 6
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Episode 8
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22:26