The WordBirds Podcast with Chris Willis
Words build relationships, ignite interests, and power epic journeys in the business world.
Why it matters: Effective communication is like the secret sauce for strengthening brands, reinforcing viewpoints, and generating revenue. It's about savoring quality and making an impact with every word.
- Words are the magical glue between your business and your customers, capturing interest and driving action.
- Great communication opens doors to opportunities and builds stronger connections.
The big picture: Tune into each episode of WordBirds podcast where we shine a light on the power of impactful messaging, featuring executives, experts, and thought leaders.
- Discover the art of personalization and the need for standout, engaging messaging.
- Learn how to sprinkle some magic into your communication, engaging employees and attracting loyal customers.
What’s next: This season, we're taking a deep dive into corporate communications with insights from CCOs and communication leaders.
- Get the lowdown on strategies to elevate communications and position pros as strategic partners.
- Host Chris Willis, Axios HQ’s Chief Marketing Officer, and his guests share valuable tips on reigniting your impact with fun, actionable discussions.
The WordBirds Podcast with Chris Willis
Communication as a Force Multiplier: Inside Capital Rx’s Growth Strategy
The big picture:
This episode gives you something rare: the comms strategy and the CEO’s take on its impact.
Why it matters:
Michael Passanante at Capital Rx is proving that in a long sales cycle, communication isn’t a support function, it’s the strategy. His team built a program that educates the market, aligns the business, and drives attributed revenue.
Then we bring in the CEO.
AJ Loiacono shares exactly how he sees the value of comms:
“If your team isn’t performing, you won’t be taken seriously in that first step.”
What you’ll learn:
— How to activate internal experts as communicators
— How comms builds trust over a 3-year sales cycle
— How to drive internal alignment and external credibility
— Why the CEO sees comms as a force multiplier
Bottom line:
This is the episode every comms pro should play for their executive team.