The WordBirds Podcast with Chris Willis
Words build relationships, ignite interests, and power epic journeys in the business world.
Why it matters: Effective communication is like the secret sauce for strengthening brands, reinforcing viewpoints, and generating revenue. It's about savoring quality and making an impact with every word.
- Words are the magical glue between your business and your customers, capturing interest and driving action.
- Great communication opens doors to opportunities and builds stronger connections.
The big picture: Tune into each episode of WordBirds podcast where we shine a light on the power of impactful messaging, featuring executives, experts, and thought leaders.
- Discover the art of personalization and the need for standout, engaging messaging.
- Learn how to sprinkle some magic into your communication, engaging employees and attracting loyal customers.
What’s next: This season, we're taking a deep dive into corporate communications with insights from CCOs and communication leaders.
- Get the lowdown on strategies to elevate communications and position pros as strategic partners.
- Host Chris Willis, Axios HQ’s Chief Marketing Officer, and his guests share valuable tips on reigniting your impact with fun, actionable discussions.
Episodes
78 episodes
How HPE Is Revolutionizing Customer Experience With Content
Hewlett Packard Enterprise (HPE) is changing the customer experience game with their Customer Innovation Centers. Fancy exploring the International Space Station (ISS) or working i...
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How Brewdog Uses Content and Voice To Stand Out From the Crowd, With Richard Innes
For the first episode of season three, we’re joined by Richard Innes — Head of Content at Brewdog....
How to Build a More Findable Website, with Mordy Oberstein
Are you tired of your website being hard to find? We live in a world where it's easier than ever to get lost in the crowd. That's why we want to help you stand out, so you can find your place in the crowd and start making an impact. And you kno...
How to Use Content to Tackle Your Competitors, with Melissa Rosenthal
If you're looking for tips on how to outsmart your competition, you've come to the right place. According to Content Marketing Institute, "Content marketing is the most powerful way to build brand awareness and drive traffic." And it's not just...
Don’t Just Create Content, Rethink How You Deliver Information to Make it Valuable, with Scott Abel
Your content is the most valuable thing you can offer to your customers, so you need to make it as accessible as you can. Stop dividing your content into different silos. Just have one source for all your content. Also, don't be afraid to innov...
Bonus Episode: The Future of Enterprise Content in the Era of AI
Justin Stephens and Paul Bongers join Chris to discuss generative AI and its role in the future of enterprise content. Want to learn where the secret and not-so-secret risk lives? Don't miss out on this time-sensitive bonus episode!<...
How to Actually Track Content Performance, with Lisa Spinelli
How do you track the performance of your content? How do you know what types of content people are sharing and what aren’t being shared? What kind of strategies should you be using to maximize content performance? These are all the questions th...
How Technical Documentation Helps You Build a Successful Business, with Michael Khmelnitsky
Technical documentation is arguably at the very heart of every successful business. Unfortunately, it is an area that is often overlooked and misunde...
Reinventing the College Experience Through Content, With Kyle Martin
We are in a data-driven world where every content imaginable bombards and informs us. The challenge now is to navigate through the noise, producing content that people would want to see. For this episode’s guest, it is through storytelling that...
The Journey From Content Writer to Content Strategist, with Sheri McLeish
What do we mean when we talk abou...
The Power of Content Reuse, with the Founder of DITA Michael Iantosca
Content is the future, but what i...
Why Content is Always Part of the Solution and How to Prove its Value, with Katya Allison
Content is always part of the solution because if you’ve got a question, content gives you the answer. This is the principle that today’s guest lives by in her career in the influencer marketing space. Katya Allison is the Director of Community...
The Future of AI-Generated Content, with Ryan Sargent
Nowadays, almost every aspect of our virtual experience is pivoting towards AI technology. In this episode, we explore this topic in terms ...
How to Attribute Content Value, with Sam Chapman
Content is king. But what does that really mean? How can you tell if a piece of content is valuable? What makes a piece of content valuable, and how do you measure its value? In this episode,
The Key to Learning and Development Content Consumption, with Jackie Wolf
Learning and development are vital to the employee experience and the growth of any organization. One critical aspect we’re shedding light on for today’s episode is content consumption. Are you actually cre...
How to Create, Manage, and Measure Enterprise Tone of Voice, with Mischa Vaughn
One thing that many businesses often lose sight of is the importance of creating a corporate voice – a brand voice that the company is going to be known for. As a brand, you want to have a specific sound that attracts your target audience.
The Importance of Simple Content and How to Be a Better Storyteller, with Monique Hayward
Simplicity drives value in content creation. There is no point in making your content overly complicated, especially if you’re talking about things that are already complicated. Everything is geared towards making your audience truly understand...
If You Don't Care About Content, You Don't Care About Your Customers, with Robyn Collinge
Content creation directly reflect...
Speech Recognition Technology and UX: How Consistent Content Powers Both at Riot Games, with Cheryl Platz
Games like Disney Friends are changing how people communicate and relate to video game characters. You can now tell Disney favorites like Stitch that you love him. Today’s guest helped develop Disney Friends and is the Director of User Experien...
Creating Content Your Audience Loves to Read at Constant Contact, with Dave Charest
Sure, your company is creating content but is your content valuable and attractive to your audience? Is it leading and influencing them towards action? How are you differentiating content marketing in your strategy to work with and optimize oth...
How Enterprise Content Harmony Drives Better Business Results, with Colleen Jones
Your content is tied to your brand, so that makes content harmony extremely important. One misspelling, offensive remark, or sarcastic comment can hurt your brand. That is why it is very important that your content is checked and evaluated so t...
Technical Content Creation at Microsoft, with Josh Duffney
No matter where we are, our passions will manage to find us. Josh Duffney’s love of words and writing took him from his role as a...
How to Develop Content that Builds Trust and is Based on Audience Need, and Why Words Matter, with Rebecca Gillett
Your content should be made with a "not for us, without us" mindset. Instead, it should align with what your audience is looking for and need. If you want to build that trust, you need content that can give value. Join Chris Willis as he talks ...
Ecommerce And Content: The Link That Powers Product Sales, With Bryce Widelitz
If you’re a product manufacturer, you need to read on. In this episode of Word Birds, we are joined by Bryce Widelitz, Vice President of Publisher Innovation at impact.com, who shares with us his ideas on content-driven ecommerce. Bryce tells u...
How GoFundMe Became a Household Name with its Content, with Brittany Cabriales
If people are given a chance to support a noble cause, they will most likely respond positively and without delay. Such a collective response is evident in GoFundMe campaigns, especially since they come with engaging co...
