The WordBirds Podcast with Chris Willis
Words build relationships, ignite interests, and power epic journeys in the business world.
Why it matters: Effective communication is like the secret sauce for strengthening brands, reinforcing viewpoints, and generating revenue. It's about savoring quality and making an impact with every word.
- Words are the magical glue between your business and your customers, capturing interest and driving action.
- Great communication opens doors to opportunities and builds stronger connections.
The big picture: Tune into each episode of WordBirds podcast where we shine a light on the power of impactful messaging, featuring executives, experts, and thought leaders.
- Discover the art of personalization and the need for standout, engaging messaging.
- Learn how to sprinkle some magic into your communication, engaging employees and attracting loyal customers.
What’s next: This season, we're taking a deep dive into corporate communications with insights from CCOs and communication leaders.
- Get the lowdown on strategies to elevate communications and position pros as strategic partners.
- Host Chris Willis, Axios HQ’s Chief Marketing Officer, and his guests share valuable tips on reigniting your impact with fun, actionable discussions.
Episodes
78 episodes
Innovative Internal Communications: A Curious Route
In this episode of WordBirds, Chris Willis interviews Joanna Parson, CEO of The Curious Route and author of Innovative ...
Communicating in a Crisis: Leading with Clarity & Purpose
Navigating crisis communicationsIn this episode of WordBirds, Chris Willis sits down with communications expert Roberto Munoz (Fannie Mae, HSBC, Tesco) to explore the critical role of crisis communications.Why it matters...
Reimagining Communications: From Tactical Function to Strategic Powerhouse
We're back with Season 6! And we're kicking off with Eleanor Hawkins, Axios Communications Strategist and writer of the Communicators newsletter. Eleanor spent years as a communicator in media and politics and now covers the topics and trends t...
Beyond Favors: Tactics for Customer Marketing
In this episode, we're thrilled to have Kristine Englert, Director of Customer Marketing at Mirakl
From Web Pages to Prompt Fields: The Future of Digital Content Experiences
We consider the existential future of content on this week’s episode, with Phyllis Davidson — VP, Principal Analyst at
Synchronizing PR and Marketing: A Blueprint for Newsworthy Messaging
With such a crowded digital marketplace, how can your organization cut through the noise and build relationships with your messaging? Amanda Proscia has the answers in t...
Championing Success: Strategies for Unlocking Customer Stories and Advocacy
How can we get customers to share their stories with us? For this conversation, Chris spoke to Christine Bottagaro, Chief Marketing Officer at
Marketing, Partners, and the Community-First Content Nexus
This week’s guest, Chip Rodgers, Chief Partner Officer at WorkSpan, believes that content is all about...
The Art of Brand Recognition: Consistency in Content
Branding is more than just a logo or a catchy slogan; it's the personality and identity of a company. It's what distinguishes your brand from your competitors and connects you with your target audience.In today's episode, <...
The Content Conundrum: Is Long-Form Losing Its Luster?
In today's conversation, we delve into the evolving dynamics between long-form and short-form content, guided by the expertise of our guest, Isabelle Papoulias — SVP ...
AI-Driven Content: From Guesswork to Governance
How do we move from guesswork to governance in the AI generated content era? How can we ensure the quality and relevance of content while harnessing the power of AI to scale production?For this episode, we’re turning the tables...
Brand Building: Why Marketing Should Report to Communications
Is it time to rethink the value of press releases? And what if marketing reported to communications instead of the other way around?In this episode, we delve deep into the intricate world of communications and market...
Beyond Gating Content: The Thought Leadership Approach to Demand Gen
In the ever-evolving landscape of B2B marketing, we want to know: Is the primary goal of content marketing to generate leads and conversions, or does it encompass a more profound awareness mission? We dive into ...
Why 'Good Enough' Might Be Your Best Marketing Strategy
Are you asking the right questions to find out the reasons why you’re creating a piece of content? And once you’ve created that piece of content, is good enough good enough?In this captivating interview, we delve into the world...
Maximizing Your Reach: How To Get People To Share Your Content
What leads people to sharing your content? Rainer Gawlick has the answers in this episode.Is there a formula for content virality? Shareable content has to ...
The Continuum of Content Strategy and the Impact of Generative AI
This week Chris interviews the Chief Marketing Officer at Caf, Vanita Pandey. We'll uncover the secrets to successful conte...
Why You Should Invest in Content Marketing
Welcome to a new season of the WordBirds Podcast: Friends of the Bird! For our first episode Gideon (Gidi) Pridor joins Chris to chat about why investing in content marketing i...
Rolling Out Brand Voice Guidelines at HubSpot With the BethBot
Beth Dunn, Head of Product Content at Practice Better and Founder of Product Content...
How Paychex Rebuilt Their Website
For this week’s episode we explore how to rebuild a website, the role of generative AI, and what MarTech stack a successful organization needs with Brian Nizinsky from
The Role of Generative AI and Content Governance in Marketing Unity
This week we have a very exciting episode, featuring not one, but two Vice Presidents from Acrolinx! Mariana Just and
Pain Points Over Personas and B2B Community Building at Sales Hacker
It’s time to focus on pain points first. Stop getting hung up on the nuances of your personas and focus on the problems you’re solving for them. Marciela Ross<...
Ableism in Language: Why Enterprises Need to Prioritize Inclusivity
Does your content really speak to everyone?With one billion people with disabilities, they make up the l...
Creating A Balanced Content Marketing Strategy at Fiserv
After the pandemic, a lot of organizations had to rethink their content marketing strategy. With in person events out of the question, a thought leadership strategy built on quality content became a must. Vice President of...
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How Okta Measures Content Success and Why Okta Uses TikTok
Everyone has business goals tied to enterprise content. So how do you get a handle on your content marketing success? Yes, you can track social shares, conversion rates, organic traffic, or any other key performance indica...
