The WordBirds Podcast with Chris Willis
Words build relationships, ignite interests, and power epic journeys in the business world.
Why it matters: Effective communication is like the secret sauce for strengthening brands, reinforcing viewpoints, and generating revenue. It's about savoring quality and making an impact with every word.
- Words are the magical glue between your business and your customers, capturing interest and driving action.
- Great communication opens doors to opportunities and builds stronger connections.
The big picture: Tune into each episode of WordBirds podcast where we shine a light on the power of impactful messaging, featuring executives, experts, and thought leaders.
- Discover the art of personalization and the need for standout, engaging messaging.
- Learn how to sprinkle some magic into your communication, engaging employees and attracting loyal customers.
What’s next: This season, we're taking a deep dive into corporate communications with insights from CCOs and communication leaders.
- Get the lowdown on strategies to elevate communications and position pros as strategic partners.
- Host Chris Willis, Axios HQ’s Chief Marketing Officer, and his guests share valuable tips on reigniting your impact with fun, actionable discussions.
The WordBirds Podcast with Chris Willis
How Brewdog Uses Content and Voice To Stand Out From the Crowd, With Richard Innes
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For the first episode of season three, we’re joined by Richard Innes — Head of Content at Brewdog.
In this episode, we cover everything from Brewdog’s famously witty and acerbic tone of voice to some of Brewdog’s most successful content campaigns. Richard also discusses how his background in journalism has influenced how he's approached content creation at Brewdog. We won’t spoil anything for you, but be prepared to get inspired.
Tune in to find out how Brewdog uses content to make it one of the most exciting and provocative brands in the world.
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