The WordBirds Podcast with Chris Willis

How GoFundMe Became a Household Name with its Content, with Brittany Cabriales

Chris Willis

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0:00 | 19:26

If people are given a chance to support a noble cause, they will most likely respond positively and without delay. Such a collective response is evident in GoFundMe campaigns, especially since they come with engaging content that targets emotions. Chris Wills chats with Brittany Cabriales to share content creation strategies that skyrocketed their GoFundMe following. She explains their RISE method, the secrets to intellectually stimulating storytelling, and the right way to integrate inclusive language. Brittany also shares what she wishes her CEO knows about her job and the most memorable projects they have done.


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