The WordBirds Podcast with Chris Willis
Words build relationships, ignite interests, and power epic journeys in the business world.
Why it matters: Effective communication is like the secret sauce for strengthening brands, reinforcing viewpoints, and generating revenue. It's about savoring quality and making an impact with every word.
- Words are the magical glue between your business and your customers, capturing interest and driving action.
- Great communication opens doors to opportunities and builds stronger connections.
The big picture: Tune into each episode of WordBirds podcast where we shine a light on the power of impactful messaging, featuring executives, experts, and thought leaders.
- Discover the art of personalization and the need for standout, engaging messaging.
- Learn how to sprinkle some magic into your communication, engaging employees and attracting loyal customers.
What’s next: This season, we're taking a deep dive into corporate communications with insights from CCOs and communication leaders.
- Get the lowdown on strategies to elevate communications and position pros as strategic partners.
- Host Chris Willis, Axios HQ’s Chief Marketing Officer, and his guests share valuable tips on reigniting your impact with fun, actionable discussions.
The WordBirds Podcast with Chris Willis
Content Marketing and Storytelling: How Salesforce Makes Content Magic
How can you capture a reader’s attention? What motivates them to keep reading down a page? Better yet, how can we achieve that across our content marketing efforts?
Storytelling in content.
Scott Nyberg, Content Marketing Manager and Senior Writer at Salesforce, believes you should always introduce the problem in the lead and never stop innovating. After all, any good marketing messaging is based on storytelling.
Pain points and their solutions should be at the heart of brand storytelling and every content marketing strategy. It’s always better to help your target audience solve their problem instead of just focusing on your products or services.
Let’s talk about the art of storytelling, how doing your research shows when it comes to innovation, and why it’s important not to be boring.
There’s no way you can listen to this conversation without becoming a better storyteller. Tune in below!