The WordBirds Podcast with Chris Willis
Words build relationships, ignite interests, and power epic journeys in the business world.
Why it matters: Effective communication is like the secret sauce for strengthening brands, reinforcing viewpoints, and generating revenue. It's about savoring quality and making an impact with every word.
- Words are the magical glue between your business and your customers, capturing interest and driving action.
- Great communication opens doors to opportunities and builds stronger connections.
The big picture: Tune into each episode of WordBirds podcast where we shine a light on the power of impactful messaging, featuring executives, experts, and thought leaders.
- Discover the art of personalization and the need for standout, engaging messaging.
- Learn how to sprinkle some magic into your communication, engaging employees and attracting loyal customers.
What’s next: This season, we're taking a deep dive into corporate communications with insights from CCOs and communication leaders.
- Get the lowdown on strategies to elevate communications and position pros as strategic partners.
- Host Chris Willis, Axios HQ’s Chief Marketing Officer, and his guests share valuable tips on reigniting your impact with fun, actionable discussions.
The WordBirds Podcast with Chris Willis
AI-Driven Content: From Guesswork to Governance
How do we move from guesswork to governance in the AI generated content era? How can we ensure the quality and relevance of content while harnessing the power of AI to scale production?
For this episode, we’re turning the tables on our host, Christopher Willis, who will be the guest and our producer Charlotte Baxter-Read steps in to host (and quiz) Christopher. Be prepared to discuss the ever-evolving landscape of content creation, AI content creation tools, and the pivotal role of governance in shaping the future of high quality content.
Christopher, who holds the unique roles of CMO (Chief Marketing Officer) and CPO (Chief Pipeline Officer) at Acrolinx, shares his insights into the dynamic interplay between AI-driven content and the need for robust governance strategies. And in his “Provocative Statement of the Day” Chris claims that sometimes it doesn't even matter what the content is.
Join us as we explore the challenges and opportunities presented by training generative AI on your own content, balancing automation with human oversight, and crafting content that truly engages your target audience. From spurious correlations to the impact on brand reputation, this episode promises a candid discussion on the critical role of content governance in shaping the future of content creation.
So, without further ado, let's dive into the fascinating world of AI-driven content and the journey from guesswork to governance with Christopher as our guide.