The WordBirds Podcast with Chris Willis
Words build relationships, ignite interests, and power epic journeys in the business world.
Why it matters: Effective communication is like the secret sauce for strengthening brands, reinforcing viewpoints, and generating revenue. It's about savoring quality and making an impact with every word.
- Words are the magical glue between your business and your customers, capturing interest and driving action.
- Great communication opens doors to opportunities and builds stronger connections.
The big picture: Tune into each episode of WordBirds podcast where we shine a light on the power of impactful messaging, featuring executives, experts, and thought leaders.
- Discover the art of personalization and the need for standout, engaging messaging.
- Learn how to sprinkle some magic into your communication, engaging employees and attracting loyal customers.
What’s next: This season, we're taking a deep dive into corporate communications with insights from CCOs and communication leaders.
- Get the lowdown on strategies to elevate communications and position pros as strategic partners.
- Host Chris Willis, Axios HQ’s Chief Marketing Officer, and his guests share valuable tips on reigniting your impact with fun, actionable discussions.
The WordBirds Podcast with Chris Willis
You’re Not Alone: Expanding Internal Comms by Engaging the Business
Why it matters:
Internal communicators often feel like they’re working alone—overwhelmed and under-resourced. But the truth? You’re surrounded by potential contributors who can help extend your reach and impact.
What’s happening:
In this episode, Chris Willis talks with Thereasa Roy, Director of Product and Content Marketing at OffSec, about how internal comms teams can:
- Activate leaders and department heads to contribute meaningful content.
- Transition from content creators to strategic editors-in-chief.
- Build stronger collaboration across departments to enhance alignment.
The bottom line:
Internal communications is a team sport. Learn how to mobilize your organization’s leaders and unlock hidden resources to drive better engagement and business outcomes.
Listen now and discover how to extend your internal comms team—without adding headcount.