
The WordBirds Podcast with Chris Willis
Words build relationships, ignite interests, and power epic journeys in the business world.
Why it matters: Effective communication is like the secret sauce for strengthening brands, reinforcing viewpoints, and generating revenue. It's about savoring quality and making an impact with every word.
- Words are the magical glue between your business and your customers, capturing interest and driving action.
- Great communication opens doors to opportunities and builds stronger connections.
The big picture: Tune into each episode of WordBirds podcast where we shine a light on the power of impactful messaging, featuring executives, experts, and thought leaders.
- Discover the art of personalization and the need for standout, engaging messaging.
- Learn how to sprinkle some magic into your communication, engaging employees and attracting loyal customers.
What’s next: This season, we're taking a deep dive into corporate communications with insights from CCOs and communication leaders.
- Get the lowdown on strategies to elevate communications and position pros as strategic partners.
- Host Chris Willis, Axios HQ’s Chief Marketing Officer, and his guests share valuable tips on reigniting your impact with fun, actionable discussions.
The WordBirds Podcast with Chris Willis
Engagement Redefined: Moving Beyond Clicks to Real Alignment
What’s engagement, really?
In this episode of WordBirds, Doreen Maciak from Takeda challenges the buzzword “engagement” and dives into what it truly means.
Why it matters: Engagement isn’t just about clicks and opens—it’s about aligning employees to purpose and business goals.
What you’ll learn:
- How to move beyond vanity metrics.
- Why authenticity and leadership are key to meaningful connections.
- Practical strategies to measure and improve real engagement.
🎧 Listen now to rethink your approach to engagement.