The WordBirds Podcast with Chris Willis

Engagement Redefined: Moving Beyond Clicks to Real Alignment

Axios HQ Season 6 Episode 12

What’s engagement, really?

In this episode of WordBirds, Doreen Maciak from Takeda challenges the buzzword “engagement” and dives into what it truly means.

Why it matters: Engagement isn’t just about clicks and opens—it’s about aligning employees to purpose and business goals.

What you’ll learn:

  • How to move beyond vanity metrics.
  • Why authenticity and leadership are key to meaningful connections.
  • Practical strategies to measure and improve real engagement.

🎧 Listen now to rethink your approach to engagement.